Meet the team

Club Chairman: Sarah Buchan

I’d like to say thanks to the Committee for electing me to the role of Chairman of North Norfolk Vikings Swimming Club.

I’m looking forward to helping to continue to support the great club we have developed for our swimmers. The committee meet every 4-6 weeks and ensure we have everything in place for a successful and safe club. If you ever have any questions or concerns please do speak with any of us or the helpdesk team.

For anyone who doesn’t know much about me… Myself and husband Spike help out coaching Development, Squad 4 and Squad 3. We also both swim and still compete in Masters for the club. Our two children Isaac and Noah swim in the club and have done since we moved to Norfolk. I retired from the Royal Navy in 2015 and have since been working in business consultancy and running my own Swim School. I have been a swimming teacher for nearly 30 years, a coach for 15 years and I tutor new teachers for the Swimming Teacher’s Association.

My focus is to continue the good work of the club, ensure our swimmers meet their aspirations and ensure we are in the best position to continue. For this I ask you all to support in any way you can. Be that paying subs and getting gala entries in on time, answering calls to help at galas, lane coach or officiate. We’re of course always looking for support however there are currently a number of important vacancies – if you’re not already regularly helping please do come and talk with me about where you could come help out even if that’s for just an hour a week.

See you at the pool soon, Sarah

“You can’t put a limit on anything. The more you dream, the farther you get.” Michael Phelps, most decorated Olympian of all time.


Director and Founder

Swimtots Swim School Limited

07580 351058


Head Coach: Adam Crafer

As an ex swimmer I was always keen on the idea of becoming a coach as I believed I had the personality to be able to motivate others. During my own swimming career I competed at the British nationals in the breaststroke and individual medley disciplines, and participated in many other sports growing up. I was gifted with good genetics for swimming being tall and felt my strengths lied in my ability to push myself hard in training. Knowing others were more technically advanced than myself caused me to gage more of an interest in the skills of the sport and work on my weaknesses, and completing my coaching courses was a fun and interesting task in allowing me to learn all about how to swim in the most efficient way.

At the club we aim to take a genuine interest in every swimmer’s goals whether they are to swim at the highest level they can for the club or to gain fitness for other sports. I believe my coaching role goes beyond simply making them faster in the water but also nurturing their development as young people in the best way I can. In the water our training focuses on fitness, technique and skills to improve their speed in the pool for competitions. I believe all three of these things are as important as each other, and the successful swimmers are the ones capable of working beyond their comfort zones. Being part of a club in a sport like swimming is a special opportunity as everyone there is working towards the same goals which can develop life long friends.

Coaching Team

Head Coach:  Adam Crafer

Adam is a level 2 qualified coach performance squads

Guy Metcalf:  Level 2 qualified teacher performance squads

Suzanne Evans: Level 2 qualified teacher Learn2swim and Bridging squad

Becky Weir: Level 2 qualified teacher Learn2swim



Adam is supported by a team of experienced, DBS checked, volunteer teachers.

Swim at Victory

Swim at Aylsham